That’s because there are several things that can happen when switching from light mode to a darker theme. Dark mode email challengesĬoding dark mode emails will take a little extra work. As we embark on this journey through the realm of dark mode, let’s not just witness its ascent but actively participate in enhancing the email experience it promises. While there are some developers who try to override dark mode settings and force a light mode experience for everyone – that’s not giving your subscribers what they want.īy acknowledging and adapting to the subscriber’s preference for a dark theme, you ensure your emails seamlessly integrate into that recipient’s chosen environment. But we also believe coding emails for dark mode is important. As if all the inconsistent email client rendering issues weren’t enough – now email marketers need to worry about dark mode? So, what does all this mean for email development? More fun and exciting problems to solve that’s what. Here’s how an old Email on Acid newsletter looked when we first started testing our own stuff in dark mode four years ago. Once Gmail, Apple Mail, and Outlook started offering dark mode, email marketers began paying attention too. Apparently, he believes dark mode is “ better in every way.” But backlash from users prompted the company to bring back a light mode setting for the platform. At first, Elon Musk said it would be the only option. In 2023, Twitter/X made the move to make its dark mode UI the default. In 2019, Microsoft, Google, and Apple followed the trend and began offerring dark or “night mode” options for their programs and operating systems. Twitter and YouTube were among the first popular services to offer dark mode. Light mode eventually became the standard along with LCD screens in the ‘90s. Picture those old, boxy PCs with black screens and glowing green text. Here’s how that might look when viewing an email in light or dark mode on a mobile device:ĭark mode UI was the norm back in the ‘70s not long after email was invented. In dark mode, the background hex code becomes #000000 and the text hex code switches to #FFFFFF. So a background with hex code #FFFFFF and text color hex code of #000000 switches. Essentially, it changes the user interface so that instead of seeing the traditional dark text on a light background, there’s light text on a dark background. What is dark mode and why does it matter for email?ĭark mode is a display setting that can be turned on and off for many devices, applications, and operating systems. Let’s shed some light on what it takes to code dark mode emails so that anything you send looks good in either dark or light mode. Dark mode problems could also be messing with your branding in emails. Important graphics could be disappearing into the darkness. The messages could be difficult or impossible to read. If you’re not optimizing emails for dark mode, your campaigns probably look terrible to some people. And that presents some challenges for email teams. Research on email engagement from Sinch indicates at least 25% of consumers view their inbox in dark mode. Whatever the reason, there’s a good chance that a significant portion of the subscribers on your list are checking out email campaigns in dark mode. Other people choose dark mode for purely aesthetic reasons, which is a fancy-pants way of saying they think it looks cool. Some people like dark mode because they believe it’s easier on their eyes, helps reduce exposure to blue light, or extends device battery life. That includes dark mode email designs in many inboxes. There was a time when it seemed like only people who wrote code preferred dark mode settings. To apply the new setting, click “Save.Whether you’re designing a website, building an application, or developing an email – dark mode is a force to be reckoned with. Alternatively, select Dark or Light mode manually. The setting provides a “Device default” option, which should follow the brightness theme of the desktop on your own operating system. To see if it’s already available for you, visit your Search page settings, next to your profile picture, then select Appearance on the left side. After last week’s announcement, the option is officially starting to become available to all, globally. We reported that Google was already testing the feature late last year, but earlier this summer, Android Police also reported that some users were being able to test access dark mode on desktop. Related | Google Is Expanding Gmail Into A Full Communication Suite According to a recent announcement, the feature started rolling out last week, and will be fully available globally in the next few weeks. Advertisementsĭark mode is now available to Google Search on desktop. After months of testing, Google is finally making its dark mode available on Google Search desktop.
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